{"id":1503,"date":"2026-08-18T13:51:46","date_gmt":"2026-08-18T10:51:46","guid":{"rendered":"https:\/\/zvir.marketing\/?p=1503"},"modified":"2026-08-18T15:12:03","modified_gmt":"2026-08-18T12:12:03","slug":"marketyng-dlya-stomatologiyi-u-ivano-frankivsku","status":"publish","type":"post","link":"https:\/\/zvir.marketing\/en\/marketyng-dlya-stomatologiyi-u-ivano-frankivsku\/","title":{"rendered":"Marketing for dentists in Ivano-Frankivsk"},"content":{"rendered":"

Built on real Google Keyword Planner data<\/strong> for Ivano-Frankivsk. <\/p>\n\n\n\n

The gist in 30 seconds:<\/strong> monthly 8,650 people<\/strong> looking for something about dentistry in IF. One new patient from advertising costs ~1 800 \u20b4<\/strong>. Cleaning pays off this amount \u00abto zero\u00bb, and implants\/braces\/aligners \u2013 10\u201340 times more. Therefore, advertising is profitable when you work with a high check. Below are the numbers, competitors and offer.<\/p>\n\n\n\n

1. How many people are looking for a dentist?<\/h2>\n\n\n\n

\"8650<\/p>\n\n\n\n

Monthly in IF 8,650 searches<\/strong> on dental topics, ~2,000 of them are people ready to sign up or find out the price. The hottest requests:<\/p>\n\n\n\n

What are they looking for?<\/th>Times\/month<\/th>Cost per click<\/th>Trend for the year<\/th><\/tr>
aligners<\/td>210<\/td>7\u201316 \u20b4<\/td>\u221235%<\/td><\/tr>
braces<\/td>170<\/td>7\u201315 \u20b4<\/td>\u221235%<\/td><\/tr>
teeth whitening<\/td>90<\/td>9\u201324 \u20b4<\/td>+29% \ud83d\udcc8<\/strong><\/td><\/tr>
teeth cleaning IF<\/strong><\/td>40<\/td>10\u201350 \u20b4<\/td>+250% \ud83d\udd25<\/strong><\/td><\/tr>
Ivano-Frankivsk dentist<\/td>40<\/td>19\u201394 \u20b4<\/strong><\/td>\u221267%<\/td><\/tr>
veneers Ivano-Frankivsk<\/td>20<\/td>6\u201326 \u20b4<\/td>+100% \ud83d\udcc8<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

2. Why teeth cleaning is the \u00abgolden door\u00bb to the clinic<\/h2>\n\n\n\n

\"\u0447\u0438\u0441\u0442\u043a\u0430<\/p>\n\n\n\n

In marketing, this is called \u00ab"ice magnet"\u00bb<\/strong> \u2014 an inexpensive service that is easy to buy for the first time. The cleaning is perfect:<\/p>\n\n\n\n

    \n
  • It costs little.<\/strong> (1,000\u20131,500 \u20b4) \u2014 it\u2019s easy to agree to a first visit.<\/li>\n\n\n\n
  • Repeats once every six months.<\/strong> One patient = 2 visits per year + new findings (caries, fillings, whitening).<\/li>\n\n\n\n
  • Brings friends and family.<\/strong> \u00ab"They did a neat job on me there \u2014 the stairs" is an advertisement that money can't buy.<\/li>\n\n\n\n
  • Opens the way to expensive treatment.<\/strong> During the cleaning, the doctor sees what needs to be treated.<\/li>\n<\/ul>\n\n\n\n

    The main value for the client is not just cleaning.<\/strong> This is a person who (1) came, (2) will return every six months, (3) will recommend you to their loved ones, (4) will eventually undergo expensive treatment. Cleaning is just the key.<\/p>\n\n\n\n

    3. How much does one new patient cost?<\/h2>\n\n\n\n

    \"\u0446\u0456\u043d\u0430<\/p>\n\n\n\n

    According to Google's forecast (full local budget ~30,470 \u20b4\/month):<\/p>\n\n\n\n

    Indicator<\/th>Figure<\/th>In plain language<\/th><\/tr>
    Click<\/td>38.83 \u20b4<\/td>fee when a person clicks on an ad<\/td><\/tr>
    Ice<\/td>~1 800 \u20b4<\/td>the value of the person who left the contact<\/td><\/tr>
    Leads\/month<\/td>~17<\/td>applications on a full budget<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    Why it is profitable: patient-implant = 20,000 \u20b4 = 11 "values" of a lead<\/strong>. Aligners (80,000 \u20b4) = 44 leads. One such patient covers advertising for a month.<\/p>\n\n\n\n

    4. When it pays off (in a simple way)<\/h2>\n\n\n\n

    Imagine two cafes: one has coffee for 50 \u20b4, the other has coffee for 50 \u20b4 and cakes for 3,000 \u20b4. The sign costs the same, but the second earns many times more. Dentistry is the same:<\/p>\n\n\n\n

    You mainly sell\u2026<\/th>Result<\/th><\/tr>
    cleaning and minor treatment (check ~2,000 \u20b4)<\/td>almost zero \u26a0\ufe0f \u2014 need a large flow<\/td><\/tr>
    implants, braces, aligners (15,000+ \u20b4)<\/strong><\/td>profit +139\u2026+285% \u2705<\/strong><\/td><\/tr>
    cleaning + expensive treatment together<\/td>the best \u2705<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    5. Competitive Landscape: Who are you competing with?<\/h2>\n\n\n\n

    We went through directories (ratelist.top, list.in.ua), Google Maps, Instagram and counted the real players:<\/p>\n\n\n\n

    Source<\/th>Dentists<\/th><\/tr>
    ratelist.top ("dentist")<\/td>312<\/strong><\/td><\/tr>
    list.in.ua ("dentistry")<\/td>212<\/strong><\/td><\/tr>
    list.in.ua ("dental services")<\/td>164<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    Together \u2014 ~250\u2013320 offices and clinics<\/strong>. But here's the main thing:<\/p>\n\n\n\n

    Segment<\/th>How many<\/th>What do they have?<\/th><\/tr>
    TOP-10 clinics<\/td>~10<\/td>website + Instagram 5\u20137 thousand + advertising<\/td><\/tr>
    Medium<\/td>~20\u201330<\/td>GMB + weak site<\/td><\/tr>
    Small offices<\/strong><\/td>~250<\/strong><\/td>GMB only or nothing<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    Discovery:<\/strong> with ~300 players only ~20\u201330 actually compete<\/strong> per traffic (they have sites). The remaining ~270 are invisible in Google. These are your potential customers if you work in our niche. And your direct competitors per patient are only 20\u201330 clinics, and half of them do nothing modern.<\/p>\n\n\n\n

    Instagram presence (real profiles):<\/strong> Estet Studio 6,981 \u00b7 Yeremchuk Dental 6,875 \u00b7 Shel Dental 6,272 \u00b7 Respect Dental 5,140 \u00b7 Pryzma 1,970 \u00b7 Dental Space 880 \u00b7 DSD 504. ~90% Instagram offices are not maintained.<\/p>\n\n\n\n

    6. Our offer<\/h2>\n\n\n\n

    30 days \u2192 we launch the lead system. <\/strong><\/p>\n\n\n\n

    Tariff<\/th>Cost<\/th><\/tr>
    Launch (one-time)<\/td>\u20ac1 500<\/td><\/tr>
    Maintenance<\/td>\u20ac600\/month<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
      \n
    • Landing + full Google Business Profile packaging<\/li>\n\n\n\n
    • Google Ads + analytics (you can see each patient and their price)<\/li>\n\n\n\n
    • Advertising management, A\/B tests, \u00abmoney language\u00bb report\u00bb<\/li>\n\n\n\n
    • \ud83c\udf81 Bonus: GEO (AI search) + launching Instagram as a lead channel<\/li>\n\n\n\n
    • \ud83d\udee1\ufe0f Guarantee: if you don't reach your KPI in 90 days, get the 4th month free<\/li>\n<\/ul>\n\n\n\n

      \"\u0414\u043b\u044f<\/p>\n\n\n\n

      7. Honest about the numbers<\/h2>\n\n\n\n

      This is a prediction, not a guarantee.<\/strong> The medical niche hides some keywords: people search for \u00abtoothache when pressed\u00bb, \u00abloose tooth\u00bb, by diagnoses and symptoms \u2014 Google does not publish all these statistics. Therefore, the real data is visible only after launch<\/strong> (SEO + test campaigns), and the numbers may differ \u2014 in both directions. We launch in stages: test on a small budget \u2192 real numbers \u2192 scale.<\/p>\n\n\n\n

      8. How we counted<\/h2>\n\n\n\n
      365,620 \u20b4 (expenses per year) \u00f7 200 leads = 1,800 \u20b4 per patient-lead Let's compare: how much does a patient bring in? * cleaning (1,500 \u20b4) \u2192 less than it cost \u2014 almost zero * implant (20,000 \u20b4) \u2192 11 times more \u2705 * aligners (80,000 \u20b4) \u2192 44 times more \u2705 If "brings in" > "costs" \u2014 advertising is profitable. That's it.\n<\/pre>\n\n\n\n
      9. What to do next<\/h2>\n\n\n\n
      Write to us \u2014 in 15 minutes we will show you your search status and calculate a model for your clinic (free of charge).<\/p>","protected":false},"excerpt":{"rendered":"
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