Built on real Google Keyword Planner data for Ivano-Frankivsk.

The gist in 30 seconds: monthly 8,650 people looking for something about dentistry in IF. One new patient from advertising costs ~1 800 ₴. Cleaning pays off this amount «to zero», and implants/braces/aligners – 10–40 times more. Therefore, advertising is profitable when you work with a high check. Below are the numbers, competitors and offer.

1. How many people are looking for a dentist?

Monthly in IF 8,650 searches on dental topics, ~2,000 of them are people ready to sign up or find out the price. The hottest requests:

2. Why teeth cleaning is the «golden door» to the clinic

In marketing, this is called «"ice magnet"» — an inexpensive service that is easy to buy for the first time. The cleaning is perfect:

• It costs little. (1,000–1,500 ₴) — it’s easy to agree to a first visit.
• Repeats once every six months. One patient = 2 visits per year + new findings (caries, fillings, whitening).
• Brings friends and family. «"They did a neat job on me there — the stairs" is an advertisement that money can't buy.
• Opens the way to expensive treatment. During the cleaning, the doctor sees what needs to be treated.

The main value for the client is not just cleaning. This is a person who (1) came, (2) will return every six months, (3) will recommend you to their loved ones, (4) will eventually undergo expensive treatment. Cleaning is just the key.

3. How much does one new patient cost?

According to Google's forecast (full local budget ~30,470 ₴/month):

Why it is profitable: patient-implant = 20,000 ₴ = 11 "values" of a lead. Aligners (80,000 ₴) = 44 leads. One such patient covers advertising for a month.

4. When it pays off (in a simple way)

Imagine two cafes: one has coffee for 50 ₴, the other has coffee for 50 ₴ and cakes for 3,000 ₴. The sign costs the same, but the second earns many times more. Dentistry is the same:

5. Competitive Landscape: Who are you competing with?

We went through directories (ratelist.top, list.in.ua), Google Maps, Instagram and counted the real players:

Together — ~250–320 offices and clinics. But here's the main thing:

Discovery: with ~300 players only ~20–30 actually compete per traffic (they have sites). The remaining ~270 are invisible in Google. These are your potential customers if you work in our niche. And your direct competitors per patient are only 20–30 clinics, and half of them do nothing modern.

Instagram presence (real profiles): Estet Studio 6,981 · Yeremchuk Dental 6,875 · Shel Dental 6,272 · Respect Dental 5,140 · Pryzma 1,970 · Dental Space 880 · DSD 504. ~90% Instagram offices are not maintained.

6. Our offer

30 days → we launch the lead system.

• Landing + full Google Business Profile packaging
• Google Ads + analytics (you can see each patient and their price)
• Advertising management, A/B tests, «money language» report»
• 🎁 Bonus: GEO (AI search) + launching Instagram as a lead channel
• 🛡️ Guarantee: if you don't reach your KPI in 90 days, get the 4th month free

7. Honest about the numbers

This is a prediction, not a guarantee. The medical niche hides some keywords: people search for «toothache when pressed», «loose tooth», by diagnoses and symptoms — Google does not publish all these statistics. Therefore, the real data is visible only after launch (SEO + test campaigns), and the numbers may differ — in both directions. We launch in stages: test on a small budget → real numbers → scale.

8. How we counted

365,620 ₴ (expenses per year) ÷ 200 leads = 1,800 ₴ per patient-lead Let's compare: how much does a patient bring in? * cleaning (1,500 ₴) → less than it cost — almost zero * implant (20,000 ₴) → 11 times more ✅ * aligners (80,000 ₴) → 44 times more ✅ If "brings in" > "costs" — advertising is profitable. That's it.

9. What to do next

Write to us — in 15 minutes we will show you your search status and calculate a model for your clinic (free of charge).